Customer needs should drive your business model.
Henry J. Kaiser, the great industrialist was the first to say “Find a need and fill it.”
Be careful! Finding and filling needs is a business model, not a marketing model.
The marketing equivalent might be find a problem and solve it. Or, better yet, DEFINE a problem and tell the world that you have the solution.
In other words:
<> identify what you think is a meaningful problem
<> determine the nature and extent of the problem you have identified
<> develop what you think is an appropriate solution
<> define the potential market for your solution
<> describe your solution in terms of benefits for your potential customer
Now, that‘s true “mousetrap marketing”! The mousetrap is “better” because it traps “real” mice, not hypothetical ones.