avidre, inc.
internet business services & web development
More Info
2010
Work S.M.A.R.T.
You must determine your goals to achieve your vision. Your goals must be S.M.A.R.T. (Specific, Measurable, Achievable, Relevant and Timebound)
- In order to attain your goals there will be one or more objectives (quantifiable, with deadlines) that must be met.
- To meet each objective, there are action steps that need to be accomplished by you or others within a specified time-frame.
- What is your budget for this project?
- Who are the decision makers on this project? What is the turnaround time for making a decision?
- What staff will be involved? What are their roles? Is there a webmaster on your staff?
- What is your deadline for completing the site?
- Why do you believe site visitors should do business with you rather than with a competitor?
- How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?
- Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?
- Please describe your potential customers. Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband. If your website is a business-to-business site, what sort of companies are you hoping to attract?
- How much time will you be able to spend online, responding to inquiries that come in via your website? Once a day? Several hours a day?
- If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
- Other than what search engines will produce, what methods do you have in mind to spread the word about your website?
- Once your website is completed, how long do you think it will be before you begin bringing in significant business from the website?
- Try to list the names of five other sites that you like, and explain why are they attractive to you. ALSO, list a few websites (competitors’ or outside of your field) that you dislike, and explain why.
- Describe in one sentence what you want your website to say to visitors.
- What are the main things you think that your customer will come looking for (list 5)
- Design goal is to create a website that delivers a compelling message to your marketing target.
- Purpose of the your content is to help qualify the visitor to your website and convince them to take your desired action.
- Actively communicate your message & keep customers engaged via effective use of electronic media such as email or RSS.
- The PLAN sets-forth your GOALS and OBJECTIVES.
- The DESIGN is about how it LOOKS and WORKS.
- The CONTENT is about the MESSAGE that YOU want to deliver.
- Logo Your logo is the first impression you give to potential clients and is an important part of your brand.
- “Value Proposition”
You must have, or develop, a Business “Value Proposition”. Your value proposition is a short and to-the-point statement setting your business apart from all competitors. Also known as a Unique Sales Proposition, or “USP“
Questions?»
2009
web-dev link
Click the image to view our accordian-style Summary Page for avidre, inc. web development services, or just follow the link: Web Development
Questions?»
2009
Website Questions: #4 in a Series
2009
Website Questions: #3 in a Series
2009
Website Questions: #2 in a Series
2009
Why do you want a new website?
Why do you want to have a new website, or have your current site redesigned? Here are a few things to consider when thinking about your website:
2009
Effective Websites
Excellent design is only part of the story; you, the client, must contribute surperb content, and a well-crafted “Business Value Proposition” if you want your web site to be effective.
Cute saying of the day:
Complex problems have simple, easy-to-understand wrong answers.
2009
Value Proposition
You must have, or develop if you don’t already have, a “Business Value Proposition”. Without an effective Business Value Proposition, you will not stand-out from the herd of similar offerings.
Your value proposition is a short and to-the-point statement setting your business apart from all competitors. A value proposition has to be what you DO and ARE. It can’t be just what you SAY or WANT.
Cute saying of the day:
A complex system that works is invariably found to have evolved from a simple system that works.
1Internet Marketing and Web Design
Showcase your product and deliver your message effectively on the internet. The best internet marketing websites are based upon a clean, user-friendly design focusing on the desired visitor response.
Your internet-based marketing program includes: a PLAN outlining your goals and objectives; a Framework – the web DESIGN which will deliver your message; and CONTENT – the words and images that tell your story and attract the clients you want.
Keys to Success for Your Website
Other Website Considerations